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Boscobel Provides Branding Consultation to immixGroup
Award-winning public relations agency helps unify corporate identity
[SILVER SPRING, MD] — July 1, 2009 —Boscobel Marketing Communications, Inc. today announced that it has completed a corporate branding project for immixGroup, Inc., a leading provider of enterprise technology products and services to the public sector. In an effort to better serve its customers, immixGroup employed Boscobel to analyze its current brand strategy, facilitate discovery sessions with corporate leadership and recommend tactical next steps.
"We were pleased to work with immixGroup's executive team to help position their company for future growth," said Boscobel president and chief executive officer Joyce Bosc. "immixGroup's dedication to its customers speaks for itself. We simply guided the strategy of an already dedicated team."
Boscobel's strategic counsel aimed to consolidate immixGroup's messaging and create opportunities for the company to present its full range of services more effectively ? all while staying true to the company's solid brand reputation.
"This is the kind of work Boscobel loves to do," Bosc added. "From our earliest days in building brand identity for companies like America Online, Boscobel has excelled in using marketing communications tools to create a distinctive business image for its clients. We know our strategy for immixGroup will be equally successful."
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