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FedScoop Chooses Boscobel to Promote New Telework Disruptive Study
Award-winning communications firm delivers more than 200 press hits with PR outreach
Aug•17Boscobel Marketing Communications, Inc. announced today that it was recently selected by FedScoop, a full-service government media and events marketing company, as the public relations partner for its recent disruptive study on the topic of telework. The survey, underwritten by Intel and Cisco, examined federal and private sector employees' experiences with telework.
After being hired, Boscobel immediately formulated a media strategy to get the survey results in front of key audiences by arranging briefings with editors, reporters and news anchors, while promoting the study to local business, trade and industry outlets. As a result, Boscobel delivered more than 200 press hits – more than 63 million in circulation – in just 10 business days.
“We knew that telework was a critical issue for our readers and after surveying top executives from the government IT community, we had important information to share with them,” said Goldy Kamali, CEO of FedScoop. “We chose Boscobel as our PR partner because they know the issue, they know the industry and they know how to get coverage fast.”
Nigel Ballard, director of federal marketing for Intel and a FedScoop board of advisors member, was also pleased with the successful media outreach. “On a very good day I’d have hoped for 80 hits, but more than 200 is hitting it out of the ballpark,” Ballard said.
“We were thrilled to work with the FedScoop team on announcing their recent disruptive study, and couldn’t be prouder of the results,” said Joyce Bosc, president and chief executive officer of Boscobel.
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