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Boscobel and D2DInc Publish Winning Federal Procurement Practices
Collaborative white paper details successful Business to Government strategies
[SILVER SPRING, MD] — April 19, 2010 —
Boscobel Marketing Communications, Inc. and Design To Delivery Inc (D2DInc) announced today the release of the collaborative white paper, “Aligning Marketing and Business Development for Federal Success.” Combining Boscobel and D2DInc’s depth of knowledge in the Business to Government (B2G) arena, the white paper details essential tactics and strategies for winning federal procurements.
In this white paper, industry leaders explain the importance of instilling a four-way relationship between operations, business development, capture management and marketing in today’s ultra competitive federal marketplace. With all parties involved, government contractors now have a detailed action plan throughout the primary stages of the federal marketing cycle.
We wanted to provide successful tips for building a strong partnership between marketing and business development, and demonstrate how marketing plays a critical role in the capture management process,” says Joyce Bosc, president and CEO of Boscobel. “We strive to leverage all assets of the business to help government contractors win more opportunities.
From a collaborative standpoint, the capture management strategy is looked at from the time an agency is targeted all the way through to proposal submission. It requires more than just having a business developer arrange meetings and a proposal manager responding to solicitations,” says Diana Dibble Kurcfeld, president of D2DInc. “This white paper describes how to make your team’s efforts really pay off.”
If you would like to download a copy of the white paper, please visit: http://boscobel.com/home/resources/white_papers/
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