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Health IT Services Provider Signs Boscobel to Strengthen Brand in Federal and Commercial Markets
Award-winning agency to provide integrated PR, Web design and marketing communications
Nov•9Boscobel Marketing Communications, Inc. announced today that it will now handle public relations and creative marketing services for HealthCare Resolution Services, Inc. (HCRS), a leading provider of program integrity, health information technology and professional and technical staffing services to federal, state, local and commercial organizations.
Boscobel will work with HCRS to refresh its corporate identity, create new marketing materials and increase the company's brand awareness in the public sector and commercial health care industry. The campaign began with corporate messaging development, logo design, trade show booth design and a new Web site, www.hcrs-inc.com. Boscobel will also provide ongoing media relations.
"With the critical importance of immediate and pressing health care issues like electronic medical records, disparities in medical coverage, and waste, fraud and abuse, effective communication with our audiences is more important than ever," said Brenda Doles, president of HCRS. "We needed a partner with experience that would also be as dedicated to our mission as we are, and we found that in Boscobel."
"HCRS' services play a key role in addressing issues that impact all of us," said Joyce Bosc, president and chief executive officer of Boscobel. "We are excited to be their partner in sharing this message with a larger community."
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