Executive Tips

Tips for Successful M&A Communications

Despite the current economic climate, merger and acquisition (M&A) strategies continue to be a strong option for corporate growth in the government contracting community. Yet, even with the tremendous impact and influence of M&A transactions in the marketplace, companies often neglect one of the most important aspects of a successful transaction – communication.



Communicating well, both internally and externally, is vital to a smooth M&A process. Below you can find some helpful tips to guide your efforts:



1. Get a Head Start

Don’t wait! As soon as you can, assemble a team well versed in your company and determine a course of action that ensures your messaging supports the overall transaction. 



2. Identify Your Audiences

Think of all parties affected by your M&A. From the investors to customers, it is important to communicate honestly with your stakeholders about potential concerns, such as company culture and security. 



3. Nail Down a Core Message

Eliminate confusion during times of change. Create a simple, direct message that defines your company’s brand and values. This message should be repeated throughout your communications – in newsletters, meetings, press releases and more. 
 


4. Be Proactive

Once your messaging is finalized, equip management and senior-level employees with talking points, scripts and answers to frequently asked questions. Consistency is essential to preventing rumors and maintaining trust.



5. Stay Involved

Keep yourself available to answer questions. There’s no such thing as over communicating! The most successful M&As are those that focus as much on maintaining company morale as on managing the business transaction.



For more information on successful M&A communications, please read our recent article, “M&A Communications: 360 Degree Planning to Make the Deal Work,” featured in Professional Service Council’s Service Contractor magazine.

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