Top Story
Joyce Bosc’s 6 Secrets to Success: Adapt Your Game
Other Items
- Boscobel Launches "A La Carte Communications"
- Do You Have the Internal Teams to Win Big?
- Boscobel Wins Stevie® Award for 2010 Power IT Down Day Campaign
Executive Tips
Press Kits and the Web Newsroom: Information in the Information Age
In today's world of quick-turnaround deadlines, journalists need access to materials they can make use immediately. Logos, photos, videos, corporate financial information and press releases are often more useful to the media as digital downloads than as printed material, so here are some tips for making your Website newsroom a fast, flexible resource:
1. Know your key components.
At a minimum, press kits should include digital logos and photos (for reproduction at 300 dpi print resolution), FAQs on products or solutions, executive bios and key press announcements. Also consider including a corporate backgrounder, a one- to two-page summary of the company detailing its history, market position and financial performance. Links to relevant, downloadable videos can also be an important part of the digital press kit.
2. Think of the newsroom as a destination, not a dead end.
Although a current press kit is an important part of your newsroom, don't just archive your news releases and consider the job done -- make your newsroom a "one stop shop" for corporate information. Add white papers, newsletters, event calendars or even PDFs of marketing slicks as more content for the newsroom.
3. Make information easily accessible.
Once you have created a robust newsroom, be sure that its components are easy to find and search. Create a downloadable press kit that can be easily accessed at the push of a button. (If you put everything at the journalists' fingertips without having them hunt for things, they're more likely to use your information!)
4. Consider all your audiences.
Remember that a press kit is not necessarily just for the media -- often, venture capitalists and other investors, as well as prospective partners and customers, read press kits to gain insight into your company. For these audiences, your newsroom serves as a professional introduction, so including detailed materials is more than just good manners -- it's good business!
Share