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Executive Tips
How to Promote Your New Website
It takes countless meetings and hours of editing to create or redesign a new Website. Successfully launching the site, however, shouldn't end when the site goes live — it’s another opportunity to continue communicating with your target audiences.
Below are a few key components of promoting your new site pre- and post-launch:
1. Pre-launch your Website through internal communications.
Share the new site with employees internally first so they can test it and report any glitches. This will give the team an opportunity to familiarize themselves with the site and build excitement for the launch. Once the new site is public, provide employees with an action plan to promote the Website and encourage them to share with their social media networks. Have your team update their e-mail signatures with the news of the launch to spread the word virally. These efforts help create synergy and engage employees with the launch.
2. Formally announce the new site with a press release.
Send out a brief press release when the site launches to build awareness among targeted media outlets that reach your clients, partners and prospects. Highlight the added features and benefits of the new site – give readers a reason to visit!
3. Utilize social media throughout your launch campaign.
Invite visitors to check out the new site via your company's Facebook, Twitter and LinkedIn pages. If your company does not have an official corporate presence in social media, a new Website is a great opportunity to start. And don’t forget link-cataloging platforms such as Delicious and Digg, which allow you to share your site’s bookmark and strengthen the reach and impact of your efforts.
4. Tap into online advertising.
Online advertising is an easy way to help increase Website traffic and enhance brand awareness. Consider placing banner ads on Websites frequented by your target audience. In addition, an effective Google AdWords campaign can provide links to the new Website when people search for keywords associated with your company. And because many online advertising programs are pay-per-click, you only pay for the links that direct traffic to your site.
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