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B2G Insights: Business developers make the most of marketing
What a year this has been! Writing this column has given me the unique opportunity to examine some of my own best-practices advice for the business-to-government market. I hope you have also learned a few useful tips to strengthen your B2G programs and that 2007 has been a record-breaking year for your team.
We've covered a lot of ground so far, taking a good look at everything from working in harmony with your marketing department (yes, it can be done!) to handling a company crisis. Today, let's review some of the B2G topics we've explored this year:
Begin your contracting journey with a question.
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Looking for an article or trusted interview source on advertising, branding, marketing and public relations? Contact Jessica Klenk at 301-588-2900 or via .(JavaScript must be enabled to view this email address).