Executive Tips
Video viewership rapidly increases, presenting PR opportunities
- Why C-Levels are Supporting CSR
- Why Redundant Communication is Critical to your Business Development Effort
- How to Create the Best Landing Page for Lead Generation
Articles & Bylines
B2G Insights: During merger, acquire a sense of customers’ needs
Corporate acquisitions are a fact of life, and the B2G world is no exception. If you work in the federal arena, chances are good you will become part of an acquisition at some point. Once the ink is dry, many might believe the hard part of the acquisition is over -- but you know better. The big challenge is just beginning.
One expert in mergers and acquisitions tells me that up to 80 percent of acquisitions end in failure. Business-to-government (B2G) companies, however, fare better because they already have strict processes in place due to their work with government.
But even in the government market, integrating the companies involved in the acquisition while maintaining effective business development is a critical component for success.
No matter which side of the acquisition you are on, how you and your company approach the situation with your customers and prospects can have a significant impact on your business-development efforts.
Continue Reading Download PDF Share