Newsroom
Articles and Bylines
B2G Insights: Crisis communication affects everyone at your firm
You're in business development, and you're having breakfast with decision-makers. You're meeting government program managers and check-signers. You're getting your messages across to potential customers. Many questions are asked.
What happens if one of those questions deals with negative press your company has received recently?
Well, this is where a crisis communications plan comes into effect. It is imperative that everyone in an organization, including the business development team, is aware of the procedures involved in the plan.
Having a plan in place ensures that one message with one voice represents the company as a whole.
Read item at Washington Business Journal
Looking for an article or trusted interview source on advertising, branding, marketing and public relations? Contact Jessica Klenk at 301-588-2900 or via .(JavaScript must be enabled to view this email address).