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B2G Insights: To say it like you – not media – mean it, pay for it
I have a confession to make: I actually look forward to Mondays and the first of every month. Those days usually mean new editions of our favorite publications will come in the mail. All of us in the office battle to get our hands on them for a couple of reasons.
First, they give us an idea of who is saying what about which issue. Secondly, they give us a snapshot of who is creating or strengthening a brand in the B2G space.
It's imperative that business development folks know precisely which publications existing and potential customers read. Though recent surveys show that more people are getting their information from the Web, the fact is they're getting information from the online versions of print publications and other traditional sources.
Those avenues are the ideal forum to get your voice, story and brand in front of government customers and prospects. The most obvious communication method that publications can provide the B2G community is advertising.
Advertising, because you're paying for it, gives you total control of your message. You can decide what words to use, what colors to display and which section of the publication to run the ad in.
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