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B2G Insights: Make marketing your ally in fight for fed contracts
Those of you gearing up for a strong push into the federal market this year might have noticed that Uncle Sam neglected to leave a very important present under the holiday tree. A budget.
That's right. Since the beginning of the year, all but two federal agencies and departments had no 2007 budget. And depending on what Congress does -- or does not -- accomplish this week, the budget situation could get much, much worse.
Whatever happens, your government prospects have been treading carefully for quite a while when it comes to allocating precious and limited resources, and that mind-set can mean extra challenges for your B2G business-development efforts.
And if that's not enough, you have to duel with a marketing department when you need support. Well, guess what? That marketing department can be a powerful tool for business development, especially now, when business development needs all the help it can get.
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