Case Studies
HealthCare Resolution Services
Situation
HealthCare Resolution Services (HCRS) is an emerging provider of health information management services, including medical coding, auditing and professional staffing. For more than a decade, the company has ensured program integrity and improved outcomes for the federal government, U.S. military, private sector organizations and state and local government agencies.
After more than 10 years in business, HCRS was ready to reach the next level in the health care industry. With ambitious growth plans and a need to appeal to existing public sector and commercial clients, HCRS needed a market presence that could help the company soar to new heights.
Following an extensive agency search, HCRS selected Boscobel to create and execute an integrated marketing and communication strategy that would re-brand the company, establish thought leadership and assist them in reaching their business goals.
Boscobel kicked off a rebranding campaign by creating a fresh visual identity with a sharp, modern and clean “look and feel.” The new logo and look and feel were incorporated into a redesigned and redeveloped Web site complete with updated content as well as improved functionality, scalability and search engine optimization.
A new trade show booth -- adaptable for use at large and small events in the public and private sectors -- brought HCRS' new look to their core audiences at key trade shows.
Boscobel also established a messaging platform for the company to articulate its vision, mission, capabilities, differentiators and unique value proposition.
With the new messaging in hand, Boscobel conducted a public relations campaign to build awareness and show thought leadership among HCRS' subject matter experts.
Results
HCRS’ ongoing PR campaign has helped to establish the company as thought leader in the marketplace, and has already garnered significant coverage in trade and business publications.
HCRS received a tremendous amount of positive feedback on the new logo and Web site, both internally from executives and employees across the country, as well as externally from customers and partners.
Immediately following the redesign and launch, Web site traffic spiked by nearly 50 percent. Since then, the site has continued to receive steady traffic, and including more than 5,000 unique visitors and 22,187 page views from 43 countries/territories.
The Web site continues to complement HCRS’ ongoing public relations campaign, as Boscobel continually encourages reporters and editors to learn more about the company by visiting the Web site. The newsroom is regularly updated with press releases and articles quoting company executives, showing HCRS’ ongoing success and growth as well as driving further traffic to the Web site.