Case Studies

Audiopoint

Helping a small company make itself heard — in a big way

Situation

Audiopoint uses speech recognition software to provide free, on-demand access to Internet-based news and information. The company had executed a soft launch in the metro D.C. area, but there was more work to be done. Faced with big-company competition, the company needed to secure media coverage in print, broadcast and online media to gain quick credibility among consumers and the investment community.

Audiopoint had to:

Introduce its national service to the media, consumers and the investment community.
Position the company as the leader in the new voice portal marketplace.
Differentiate the company, and its emerging brand, from competitors with much bigger budgets.
Coordinate all aspects of the trade show, from collateral to giveaways to on-site media relations.

Results

Boscobel launched the Audiopoint effort with only three weeks to design and implement a campaign for the company’s national launch at Internet World in Los Angeles. Media pitches, promotional and speaking opportunities, marketing materials and giveaways, article reprints and a new “splash theme” for the Audiopoint service menu all came together to create a powerful, unified brand and message.

On day one of the national launch, Audiopoint participated in a dozen interviews and gained coverage in the national media, including ABC News, Nightly Business Report (PBS), The Wall Street Journal, USA Today, The New York Times, The Washington Post, BusinessWeek and more. Within three weeks of the launch, call volume increased by an amazing 3,700%.