About Us
Welcome
A lot has happened since I first started Boscobel more than thirty years ago. Like every market, we have had our share of change. But change presents new opportunities for growth, and Boscobel loves growth.
The industry and local economy, too, have evolved, and continue to do so. I’ve seen the market go from B2C, to B2B, to its current state, B2G, as our government emerges as a Fortune One business. The B2G industry has learned that traditional commercial messaging and branding tactics just don’t translate into the government space. (Well, not without some tweaking, at least!)
I’m happy to say that Boscobel has been at the forefront of this transition; in fact, we’re older than most of the publications that reach government and industry decision-makers. Our processes and methodologies, including our pre- and post-RFP positioning program, are designed to help companies align themselves with major government opportunities.
However, to reach the full spectrum of audiences in the B2G industry, you need a full service firm. Gone are the days when companies worked with separate firms to handle PR and advertising. Today, a firm serves as the messenger for an entire brand. We adapted to this new way of thinking — and many companies have used our full-service capabilities with great success.
From public relations, branding and naming, print and broadcast advertising, brochures and collateral, Web sites, trade shows and multimedia — however a big idea is best executed; we make it happen.
The only thing that hasn’t changed is our brand. We remain, as always, dedicated to passion, creativity, thoroughness and fun. It’s evident in our team and it’s evident in our work. We enjoy what we do for a living, and that helps us to produce outstanding work for our clients.
So whether we work together on a long-term or a project-by-project basis, I think you’ll see that Boscobel could be the perfect complement to your ongoing branding, PR and marketing needs.
Thank you so much for your interest in the Boscobel family.
Warmest regards,
Joyce L. Bosc
Founder, President and CEO